INSIGHTS

We publish what we are reading in the market.

Open analysis: the most honest way to show how we think before you hire us.

Perspectives

Our reading of the market.

From PESTEL to GESTALT: why macroforces stopped fitting into a list

Listing external forces is no longer enough. What redesigns an industry is the way those forces intersect, and no list shows intersections.

Act, Fact, Impact, Reaction: the filter between the headline and the decision

Reacting fast is not strategy. Four questions separate what deserves a response from what deserves only attention.

The cost of deciding late: the line no balance sheet records

Postponing is also deciding. The difference is that this decision has no author, no date and no entry in the accounts.

Established, contested, emerging: a filter for the pile of trend reports

Fifteen trend reports do not produce fifteen decisions. They produce paralysis, unless they are read in three blocks.

The Value Stick: where each trend touches your results

A trend only matters if it moves one of four points: what the customer will pay, the price, the cost, and what keeps suppliers and your team on your side.

Digitization, digital transformation or cognitive: which level your company is on

Knowing how to ask for water in French is not speaking French. The same thing happens with technology, and most companies stop at the second level.

Talent forecasting: the skills your plan will demand before 2030

The strategic plan usually lists precisely what the company will do. It rarely lists who will be able to do it.

Three signs that Latin America is no longer peripheral on the new map of value chains

Proximity, critical minerals and capital: the region now holds several positions in global chains at once.

Materials

To take into the meeting.

A report and two ebooks you can download. We email the PDF to the address you provide.

Media and publications

Where we appear.

Press coverage and partner publications. What others say carries more weight than what we say about ourselves.

Chile’s energy transition: where is the opportunity for international players?Austral Gateways · PDF in English

Felipe Armijo writes for Austral Gateways on storage, transmission, green hydrogen and heavy-duty transport, and on the 24 to 36 month window for players looking to enter the Chilean market.

Chile smashes 5,000 electric bus landmarkBNamericas · 24 Sep 2026

The article cites a Brains&Bytes report on the uptake of zero- and low-emission trucks in Chile, and quotes Felipe Armijo on the country’s regulatory anchor: 100% of freight, intercity bus and mining truck sales must be zero emission by 2035.

Do these topics cut across your market? We talk to the people deciding in Chile, Peru and Brazil.

Talk to us